PERSONAL BRANDS,
built with Clarity & Purpose
Since 2000
I help personal brands clarify their strategy, elevate their visuals, and build an online presence that feels aligned, credible, and positioned for long-term growth.
When branding is done well, it doesn’t feel like self-promotion…
It feels like Clarity
Clarity allows the right people to quickly understand who you are, what you do, and why they should trust you.
In a crowded digital space, strong work alone isn’t always enough.
Without clear positioning, cohesive visuals, and an intentional online presence, your expertise can be overlooked—not because it lacks value, but because it isn’t immediately understood.
You Don’t Need to Be Louder.
You Need to Be Clear.
How We Can Help YOU
I focus on making your work easy to understand at first glance. That means clarifying what you do, who it’s for, and how it fits together—so your brand feels clear, professional, and grounded, not performative or overdone.
My APPROACH
I translate that clarity into positioning, messaging, and visual direction. From photography to website design, every element is designed to communicate trust, consistency, and credibility—without you having to explain it over and over again.
My EXECUTION
You spend less time justifying your value and more time doing the work you’re known for. Your brand becomes a quiet signal of expertise, helping the right people recognize you quickly and choose you with confidence.
My RESULT
SERVICES
Show Up With CLARITY and CONFIDENCE
Brand Alignment Session
A focused strategy session designed to bring clarity to your brand—what you do, how you communicate it, and how it should look moving forward. We align your message, visuals, and next steps so everything feels cohesive and intentional.
Signature Brand Photography
Strategic personal brand photography created to reflect your expertise and support how you show up online. Each session is thoughtfully planned, guided by brand strategy and visual harmony, so your images feel natural, polished, and aligned across platforms.
Strategic Website Design
A clear, conversion-focused Squarespace website designed to support your brand, message, and business goals. Strategy leads every decision—from structure and flow to visual design—so your site communicates trust and clarity from the first click.
Success Stories
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![A smiling woman with curly short hair, wearing a striped blazer, a black top, and a gold pendant necklace, standing in front of a glass wall.]()
"So easy to use and absolutely gorgeous! My brand finally looks cohesive — and I did it all in an afternoon."
— Emily R., Creative Coach
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![A young woman with long brown hair and a gray blazer, smiling while resting her hands on a laptop, standing near a window with a cityscape in the background.]()
“I’ve never felt so confident sharing my services. These templates gave me the clarity and polish I was missing.”
— Jasmine L., Virtual Assistant
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![A woman with dark hair in a messy bun, smiling, wearing a white top, against a plain white background.]()
“I booked three new clients the week after updating my materials. These templates are magic!”
— Brooke T., Wellness Consultant
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![A woman with long, curly red hair and red lipstick holding a tiled coffee mug, wearing a checkered blazer and a white shirt, standing against a plain white background.]()
“Professional, beautiful, and so easy to edit. These templates saved me hours and elevated my entire brand.”
— Lena M., Social Media Manager
Meet Your Personal Branding Coach
DANIELA LARSEN
I know what it’s like to do meaningful work and still feel unsure whether your brand truly reflects it. Earlier in my career, I spent years designing, refining, and rebuilding brands—sometimes my own included—until I understood what actually makes a personal brand feel clear, credible, and sustainable.
Over the past 15+ years, I’ve worked across brand strategy, design, photography, and digital marketing, partnering with founders, creatives, and growing businesses to translate their expertise into brands that make sense at first glance. My background spans agency work, in-house brand leadership, and independent consulting—giving me a practical, end-to-end view of how brands are built and experienced.
Design only works when it’s rooted in strategy. Today, I help personal brands align their message, visuals, and digital presence—so their brand reflects where they are now and supports where they’re going next.
No matter the scope, we focus on a set of core brand assets that move you from being highly capable behind the scenes to being clearly understood and trusted online.
My Services Are Designed to Build a Brand That Works
Positioning
We define how your work fits into the market and what makes it distinct—so people quickly understand who you’re for, what you do, and why it matters.
Messaging
We put simple, precise language around your work. The kind that explains what you do without jargon, fluff, or constant explanation.
Offer Structure
We shape your offer so it’s focused, sustainable, and aligned with how you actually want to work—designed to attract the right clients, not everyone.
Visual Direction
We align your visuals—photography, color, and design—with the level of expertise you bring, so your brand looks cohesive and credible across platforms.
Digital Home
We design a website that communicates trust quickly and clearly, guiding visitors toward action without feeling pushy or overproduced.
Visibility Plan
We outline a realistic approach to showing up online that reinforces your expertise—without chasing trends, algorithms, or constant content creation.
Follow Us on Instagram @brandmesavvy
